What would you like to talk about? Advanced A/B testing, statistical modelling

Bio:  I’m a data enthusiast with passion for leveraging statistical- and machine learning methods to solve business problems. I am particularly interested in predicting and measuring user behavior. My academic background is in industrial economics and econometrics and the past 10 years I have been working in the field of data analytics and data science solving different kinds of business problems. My machine learning experience is mostly within customer personalization.

Frida has previously spoken at a WiDS AI & ML Sweden event.